Privacy policy
Privacy Policy for Etch
Effective Date: March 12, 2026
Last Updated: March 12, 2026
At Etch, we believe that transparency is the foundation of every skincare ritual. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from [Your Website URL] (the “Site”).
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, and time zone. Additionally, as you browse, we collect information about the individual web pages or products that you view.
When you make a purchase or attempt to make a purchase through the Site, we collect specific information from you, including:
Identity Data: Full name and title.
Contact Data: Shipping address, billing address, email address, and phone number (required for courier coordination within Pakistan).
Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
2. How We Use Your Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site. This includes:
Processing Payments: Coordinating with local payment gateways.
Shipping & Logistics: Arranging for shipping through local couriers (e.g., Leopard, TCS, or Trax) and providing you with invoices and/or order confirmations.
Communication: To screen our orders for potential risk or fraud and provide you with information or advertising relating to our products or services (where you have consented).
3. Local Compliance & Data Protection (Pakistan)
In accordance with the Prevention of Electronic Crimes Act (PECA) 2016, we take the security of your electronic data seriously.
Data Integrity: We ensure that your data is only used for the purposes for which it was collected.
Secure Transactions: All online transactions are processed through encrypted, secure gateways. We do not store your credit/debit card information on our local servers.
4. Third-Party Service Providers
To provide a premium experience, we share your Personal Information with third parties that help us use your Personal Information, as described above:
E-commerce Platform: We use [e.g., Shopify/WooCommerce] to power our online store.
Logistics Partners: Your contact number and address are shared with our courier partners to ensure timely delivery to your doorstep.
Analytics: We use Google Analytics to help us understand how our customers use the Site.
5. Your Rights & Data Retention
Under Pakistani law, you have the right to request access to the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
6. Security Measures
We implement high-level administrative and technical security measures to protect your data against unauthorized access, loss, or misuse. This includes the use of SSL (Secure Socket Layer) technology for all data transmission.
7. Changes to This Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [Insert Support Email] or by mail using the details provided below:
